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Digital Marketing Services
Adtech Advertising offers a full suite of digital marketing services that will help you outperform the competition and drive more revenue like never before.
Digital Marketing Strategy
A digital marketing strategy designed to drive volumes of valuable conversions to your business is determined once we understand your target audience, marketing KPIs that deliver against your business objectives, and the competitive landscape. This is the first step.
Competitive intelligence is ongoing research that specializes in the collection and analysis of information about your competition. In order to gain a competitive advantage, we need to understand your competitor’s strategies, campaigns and tactics, as well as your industry’s trends.
Data Tracking & Interpretation
Collecting, analyzing and interpreting marketing data is vital in order to make informed decisions which impact successful performance. Every data point is a potential insight that offers a tactical advantage. We spend a significant amount of time analyzing and interpreting analytics reports.
Achieving superior marketing results is deeply rooted in data, and this data only comes after receiving impressions, clicks and conversions. Consistent optimizing of marketing campaigns and landing pages is critical for maximizing performance. We optimize consistently and relentlessly.
Media Buying & Campaign Management
Our approach to digital media buying and campaign management is unique. We blend advertising technology with sophisticated data science, direct response methodologies and with next-generation creative options to identify and reach those consumers with the highest propensity to convert.
SEARCH ENGINE MARKETING
Search advertising is the ultimate marketing channel for pulling high intent traffic. As search engine marketing experts, campaigns are structured in such a way that each penny spent on a search query click is focused on generating your business a valuable conversion.
When executed properly and precisely, display advertising has the potential to be a very profitable marketing channel. The right message, to the right audience, at the right time can drive volumes of high intent traffic that converts into revenue.
SOCIAL MEDIA MARKETING
Facebook is a powerhouse for generating volumes of conversions. The targeting is second-to-none and the reach tremendous. 2.5 billion people use Facebook every month to connect with friends and family and to discover things that matter.
With Facebook, we can target your audience by behaviors, age, gender, location, interests, occupation, income and much more.
Facebook ad formats and Pages are designed to capture attention and prompt action. They offer creative flexibility, work across devices and are built to help you reach your goals.
SEARCH ENGINE MARKETING
Microsoft Advertising, previously known as Bing Ads, offers excellent targeting capabilities which enables us to reach volumes of high-quality audience segments.
Microsoft Audience Ads (formerly Bing Intent Ads or Bing Native Ads) are an effective, scalable and rapidly growing native advertising solution to reach hundreds of millions unique monthly users in the U.S. alone.
Microsoft Audience Ads are served across the Microsoft Audience Network which is powered by the Microsoft Graph and artificial intelligence (AI).
SEM AND NATIVE MARKETING
Verizon Media Native is the only marketplace that offers search and native advertising in one advertising platform. Every month, more than one billion people visit Verizon Media properties to search, read the news, check email, sports scores, stock quotes and more.
Verizon Media’s full suite of technology solutions activates Verizon Media’s trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms.
Contextual and behavioral data empower native campaigns to become very relevant and provide great value to your audience.
Retargeting campaigns are excellent for supporting direct response prospecting campaigns. Although their primary purpose is to drive users back to your web property to complete a valuable conversion action, they also serve to lift brand awareness.
Re-engage customers and further monetize your data and maximize efficiencies.
Direct Response Web Design
Landing page design and function is critical for the purpose of converting traffic. Many websites look pretty, but underperform. We design CTA-focused custom landing pages that are proven to minimize costs, maximize conversions, and achieve greater returns on investment.
Copywriting That Converts
Not just words in an advertisement or on a page – words that engage, motivate and sell. Our copywriters focus on conversions and profits.
A/B & Multivariate Testing
Both A/B and multivariate testing share the same concept: splitting visitors between several designs of your website or landing page to determine which of these designs generates more valuable conversions at a lower cost.